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Japanese Schoolgirl Confidential

RRP $17.99

Click on the Google Preview image above to read some pages of this book!

"The schoolgirl is the main driver of Japan's Gross National Cool, and Brian Ashcraft's book is the best source for those hoping to understand why." -Chris Baker, WIRED Magazine

Japanese Schoolgirl Confidential takes you beyond the realm of everyday girls to the world of the iconic Japanese schoolgirl craze that is sweeping the globe.

For years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such as Dragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. These girls are literally showing up everywhere-in movies, magazines, video games, advertising, and music. WIRED Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames like Street Fighter and assassin schoolgirls in movies like Quentin Tarantino's Kill Bill.

By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists-along with famous Japanese film directors, historians and marketers-authors Brian Ashcraft and Shoko Ueda (who have both contributed to WIRED's "Japanese Schoolgirl Watch" columns) reveal the true story behind Japan's schoolgirl obsessions.

You'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In Japanese Schoolgirl Confidential, you'll discover:

  • Sailor-suited pop-idols
  • Cult movie vixens
  • Schoolgirl shopping power
  • The latest uniform fashions

Japanese schoolgirls are a symbol of girl empowerment. Japanese Schoolgirl Confidential shows why they are so intensely cool. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide.

"Whether your preferred schoolgirl is more the upstanding heroine Sailor Moon or the vengeful, weapon-wielding Gogo Yubari of Quentin Tarantino's Kill Bill, Vol. 1, you'll come away well versed." -Publishers Weekly


Japanese Schoolgirl Confidential

RRP $20.89

Click on the Google Preview image above to read some pages of this book!

"The schoolgirl is the main driver of Japan's Gross National Cool, and Brian Ashcraft's book is the best source for those hoping to understand why." -Chris Baker,WIRED Magazine

Japanese Schoolgirl Confidential takes you beyond the realm of everyday girls to the world of the iconic Japanese schoolgirl craze that is sweeping the globe.

For years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such asDragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. These girls are literally showing up everywhere-in movies, magazines, video games, advertising, and music.WIRED Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames likeStreet Fighter and assassin schoolgirls in movies like Quentin Tarantino'sKill Bill.

By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists-along with famous Japanese film directors, historians and marketers-authors Brian Ashcraft and Shoko Ueda (who have both contributed toWIRED's "Japanese Schoolgirl Watch" columns) reveal the true story behind Japan's schoolgirl obsessions.

You'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. InJapanese Schoolgirl Confidential, you'll discover:

  • Sailor-suited pop-idols
  • Cult movie vixens
  • Schoolgirl shopping power
  • The latest uniform fashions

Japanese schoolgirls are a symbol of girl empowerment. Japanese Schoolgirl Confidential shows why they are so intensely cool. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide.

"Whether your preferred schoolgirl is more the upstanding heroine Sailor Moon or the vengeful, weapon-wielding Gogo Yubari of Quentin Tarantino's Kill Bill, Vol. 1, you'll come away well versed." -Publishers Weekly


Middle School

RRP $15.99

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Rafe Khatchadorian is getting the Hollywood treatment in a film version of Middle School: The Worst Years of My Life starring Griffin Gluck, Lauren Graham, Rob Riggle and Thomas Barbusca. Georgia Khatchadorian plans to excel at Hills Village Middle School in all the places her troublemaking brother failed. She's even bet him that she'll quickly become one of the most popular girls in school. But Rafe left a big mark at HVMS, and no one will give Georgia a chance! Even worse, Rafe has sneakily signed up her band to play at the school dance, and she's terrified to embarrass herself in front of the snooty 'Princesses' who run the school and the boy who's caught her eye. Will she be able to overcome her fears and win her bet with Rafe? Find out THE TRUTH about Rafe Khatchadorian's sister in the first Middle School story from the point of view of the hilarious Georgia - a girl who's ready to speak her mind!


Homo Ludens As A Comic Character In Selected American Films

RRP $258.99

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This book reveals the hitherto critically disregarded ludic elements in popular American comedy films, building on and expanding the theories developed by Johan Huizinga in his classic study Homo Ludens (1938) and Roger Caillois in Les jeux et les hommes (1958). To address the lack of attention paid to the play principle in film comedy studies, this book focuses exclusively on the elements typical of play that can be found in movies. It introduces two new categories describing play: oneiros and pragma, which allow analysis of how play in comedies is influenced by the relations between the player and non-players. The text is supplemented by the use of the author's drawings, which, because of their analytical and selective nature, are used as a tool for visual study.

The play principle has a long tradition in American humor and the films examined here were chosen for their popularity and wide appeal, often acting as vehicles for Hollywood stars (e.g. Chevy Chase, Dan Aykroyd, Bill Murray, Steve Martin, Eddie Murphy, Goldie Hawn, Mike Myers, Jackie Chan or Chris Tucker). The actors' status allowed the filmmakers to construct situations in which the protagonists distanced themselves from the fictional situation. It is argued that the playful detachment from reality, typifying many of the fictional characters portrayed by actors with star status, is characteristic of the play principle in film. Another major consideration is the hotly debated notion of the accomplishment of goals in playful activities, and the book strongly supports the position that in narratives, play can (but does not have to) yield important results. The introduction of the categories of oneiros and pragma in play serves to highlight the complex relation between playfulness and practicality in the films discussed. Building on a comprehensive analysis of the ludic elements in selected popular American comedies, the book makes an important contribution to film studies, providing a unique perspective through its focus on the concept of homo ludens as a comic hero.


Flight School

RRP $17.99

Click on the Google Preview image above to read some pages of this book!

Here is a flying class for children who relish the details of dials, widgets, and flight panels. Filled with facts and statistics, it covers flying hardware, gadgets, and pilot know-how, and will delight all turbo-charged girls and boys who want to learn how aviation works.

An introductory "Ground School" section looks at the science and technology of planes and what keeps them up in the air. "Airborne" takes to the sky with the child sitting in the pilot's seat, learning how to take off, land, dive, and zoom. The concluding section identifies various types of planes, including historical models.



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